Hello! I'm Sandra Freij, Photographer and filmmaker
I’m a photographer, filmmaker, lecturer, and creative director with over 20 years of experience working across fashion, art, and advertising. Originally from Sweden and now based in London, my background spans editorial, commercial, and fine art photography, with work exhibited internationally and commissioned by brands, publications, and cultural institutions.
My visual work is often described as cinematic, emotionally driven, and atmospheric—shaped by a love of storytelling, light, and human connection. Over the years, I’ve worked across fashion, portraiture, moving image, advertising and art.
Alongside my commercial and personal practice, I am Visiting Lecturer at Central Saint Martins, University of the Arts London.
In recent years, my work has increasingly shifted towards projects with social and environmental purpose. I am Creative Director of DearTomorrow, a climate storytelling platform using personal narratives to deepen public engagement with the climate crisis, and co-founder of Parents For Future UK. Through these roles, I collaborate with artists, activists, charities, and purpose-led organisations to create campaigns and visual stories that support climate action, social justice, and cultural change.
At the heart of everything I do is a belief that creativity can be a powerful tool for transformation. As a mother of three daughters, I feel deeply committed to using my skills and experience to help imagine and communicate more hopeful, just, and sustainable futures.
Selected Clients & Publications
Editorial
Dazed & Confused, Another Magazine, Flair, Violet Book, Another Man, The Sunday Times, Lula, GQ Style, MIXTE, Exit, Velvet, Amica, Bon Magazine, Swedish ELLE, Vogue Bambino, Milk Magazine, Collezioni Bambino
Commercial & Advertising
Disneyworld, And Other Stories, H&M, Tiger of Sweden, John Lewis, Marks and Spencer, Anthropology, Ahlens, Nike, Fred Perry, Diesel
Selected Roles & Projects
Creative Director — DearTomorrow
Climate storytelling platform inviting the public to write a letter to a loved one in 2050 using personal narratives to deepen public engagement with the climate crisis.
Visiting Lecturer — Central Saint Martins, University of the Arts London
Art Direction for Fashion short courses / Art Direction / Sustainability.
Selected Exhibitions
2023
Fashion Exposed — Fashion Textile Centre, Sweden
2022
Musor— Berns Salonger, Stockholm
2021
Leica Loves — Berlin
2020
Svenskt Modefotografi — Landskrona Konsthall, Sweden
2019
Freij meets Oddner — Malmö Konsthall, Sweden
2019
Muses, Dreamers and Fashionistas — Abecita Konsthall, Borås, Sweden
2003
Wish You Were Here — Galleri Lilla Box, Gothenburg, Sweden
Group Exhibitions
2022
7 x 70-tal… — Gothenburg Art Biennale, Sweden
2003
It is Light for a Moment… — Gothenburg Art Biennale, Sweden
2002
Untitled — Konstepidemin, Gothenburg, Sweden
1999
BA Graduation Exhibition — Mall Galleries, London
1999
May Contain Nuts — 291 Gallery, London
1999
London; Post-Colonial City — AA, London
1997
Contact — The Maltings, Farnham, UK
Education
MA Photography — School of Photography & Film, Gothenburg, Sweden
BA (Hons) Photography — Surrey Institute of Art & Design, UK